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The 7 Compelling Reasons for You To Launch Your Website Today
By: Darrel Hawes

Once you've made the decision to start a website, when should you begin?

The short answer to this question is: as quickly as possible. Here are several reasons why this is true.

First, the sooner you get your site up and running, the sooner you can start enjoying the benefits of having a site. This could mean not only increased revenue, but also reduced customer service issues. For example, you can include documentation and help for using your products directly on your website.

Secondly, aged domain names have a tendency to rank higher in Google searches than younger domains. So the older your domain, the better advantage you have in web searches.

Third, it's rather difficult to begin getting the word out about your site until it's actually live. And because the impacts of web promotion add up over time... and because you can only do so much in any given day, you should get started on your promotion right away. Some of the means of promotion you can do are writing articles, video, write press releases, commenting on blogs, and marketing on forums.

Fourth, the sooner you get your website up and running, the sooner you can start "catching up" with your competitors.

Fifth, the investment you put into a website today will give you a lead over those competitors who have not seen fit to get online yet.

Sixth, having a website will make prospects and existing customers feel better about doing business with you.

Seventh, a website can fulfill the function of providing the required number of contact points that most prospects require before feeling ready to invest in your products or services. The exact number of contacts varies, but on average a prospect needs to interact with your company in some way seven times before they are ready to make a buying decision. A website can automate much of the pre-sale process.

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